The 4C Marketing Mix For the Digital Economy - Overview

The 4C Marketing Mix For the Digital Economy - Overview 4c marketing mix THE EVOLUTION AND REVOLUTION OF MARKETING MIX FROM 4P TO 4C TO 4E TO E-MARKETING MIX: A LITERATURE OVERVIEW Yudhi Prasetya Mada Faculty of Economics and 4cash 2541 1 Customer wants and needs · 2 Cost · 3 Convenience · 4 Communication · How to use the 4 C's of the marketing mix The most common use of the 4 C's is as a set

4cash 2541 A winning integrated marketing strategy identifies the right balance of elements within the marketing mix and is able to take the four P's and

4club slot Marketing Mix 4C is an alternative to the marketing mix 4P While the 4P is the marketing mix in terms of business, 4C is aa mix from a In recent years, however, marketing has become much more customer–centric The four components of 4C's marketing mix are: Customer, Cost, Convenience,